Last edited by Samusho
Friday, May 1, 2020 | History

3 edition of Marketing research found in the catalog.

Marketing research

Marketing research

a South African approach

  • 327 Want to read
  • 20 Currently reading

Published by Unisa Press in Pretoria .
Written in English

    Places:
  • South Africa.
    • Subjects:
    • Marketing research.,
    • Marketing research -- South Africa.

    • Edition Notes

      Includes bibliographical references and index.

      Statementeditors, J.H. Martins, M. Loubser, H. de J. van Wyk.
      ContributionsMartins, J. H., Loubser, M. G., Van Wyk, H. de J.
      Classifications
      LC ClassificationsHF5415.2 .M35576 1996
      The Physical Object
      Paginationviii, 615 p. ;
      Number of Pages615
      ID Numbers
      Open LibraryOL579034M
      ISBN 100869819410
      LC Control Number96167378

      This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning. findings and a background to the market research industry. In writing the book I pay tribute to my former partner in business, Peter Jackson, who shared the authorship of many of the previous books I have written. Peter is now, deservedly, walking the hills of development of marketing as a key business element has also had an important.

      His book entitled Marketing Research: An Applied Orientation, Fourth Edition, was published by Prentice-Hall, Inc in This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, and Reviews: 1. A unique feature of this work is its emphasis on the potential of market research as a generator of marketing insights, this positioning market research as a trusted adviser. This handbook can serve as an up-to-date reference for market research suppliers as well as a guide for users. Highly Recommended.".

      GreenBook (GreenBook) - Find your next career at Market Research JobSource. Check back frequently as new jobs are posted every day. This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.


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